flagship store 2015
DechkoTzar is a clothing brand, established in 2001 in Belgrade. Characterized by striking, penetrative design, it soon found its way to wider group of customers. What was once local underground brand, become a rather popular label in the region
Interior design of the flagship store had to support the whole idea of DTZR design. That means nothing trendy, nothing aggressive, but something that would not be easily outdated by new trends and styles.
DechkoTzar flagship store is located on the ground floor of the early 20th century building.
Authentic floor and ceiling were repaired and adapted to suit the need of the store.